Start your business this summer.
A six-week intensive that walks you through every step of building a business from the ground up. For high school and post-seminary girls, with Halacha woven through every section.
The full curriculum, so you know exactly what you're getting before you enroll.
The Big Picture
What actually goes into a business plan and why you need one. How to take the idea out of your Notes app and treat it like a business.
Mission, Why, and Your One Thing
Before you build anything, you need to know what you're building and why anyone should care. We get clear on what makes your business yours.
The Money and the Legal
Revenue, expenses, margins, and the legal basics you actually need to know. Not the boring version. The version that keeps the business alive.
The Offer, the Pitch, the Sale
How to package what you do into something people want, ask for the money without flinching, and close the deal. This is where ideas turn into income.
Getting the Word Out
Marketing that works without making you cringe. How to show up, what to actually post, and how to turn attention into customers.
Running the Thing
Operations. The behind-the-scenes nobody talks about and everyone needs. Systems, workflows, and how to keep going once you're live.
Business Halacha, throughout
Halachic awareness isn't a separate module bolted onto the end. It's threaded through every section, taught with the input of people who actually know this material at a Halachic level, so you learn how to do business right from the first week.
and nothing changes.
The cost of putting it off until "someday."
You've started one.
What makes The Bootcamp different from every other course you'll consider this summer.
Foundations, not theory
By the end you have a written plan, a priced offer, and a path to revenue. Not a binder of notes you'll never open again.
Built around your life
Self-paced lessons you watch on your time, plus a weekly live cohort call. You're never figuring it out alone.
Halacha from day one
Business Halacha is woven through every section. You learn how to do business right from the first week, not patch it later.
I've been running The Bootcamp since 2017.
I'm the Founder and CEO of AW Media Group, a social-first marketing agency that helps brands and nonprofits grow through strategic campaigns, influencer activations, and community-driven storytelling. I've driven millions in revenue and fundraising through content that connects and converts. Beyond the agency, I work 1:1 with business owners on planning and marketing strategy, which means I see firsthand how businesses grow and where they break.
I've been running The Bootcamp since it launched in 2017. After years of mothers asking me to mentor their daughters and support them as young professionals and entrepreneurs, I'm turning my attention to a new generation.
This is the program I wish had existed when I was your age.
It's not complicated. It's just doing it.
Enroll
Pick your tier and lock in your spot for Summer 2026.
Show up
Come to the in-person kickoff in Monsey, then move through the lessons and weekly live calls.
Walk away with a business
By the end of the summer you have a plan, an offer, and the foundations to actually run it.
Most girls in our community grow up watching their mothers run businesses. They see the calls, the deals, the late nights, the wins. What they almost never get is the actual education on how any of it works. By the time they're old enough to want to start something themselves, they're starting from zero.
The Bootcamp closes that gap. Six weeks, two cohorts, one in-person kickoff at Abbey's home in Monsey, and a curriculum built around what girls in this community actually need to know: how to build a business plan, how to price an offer, how to make a sale without flinching, how to handle the money and the legal, how to market without making yourself cringe, and how to do all of it with Halacha woven through from the first week.
By the end of the summer you walk away with a written plan, a priced offer, and the foundations to actually run a business. Not a binder of notes. A working starting point. The work that pays you for the next ten years starts here.
Two cohorts running this summer, separated by life stage. You'll learn alongside girls who are figuring out the same things you are.
High School
You don't need to wait until "someday" to start thinking like a business owner. Get the foundations now, while you have the time and the runway to actually use them.
Post-Seminary
You're back, you have ideas, and you have time you'll never have again. Whether you know exactly what you want to build or you're still circling it, this is the launchpad.
Both options include the full course, the live calls, the in-person kickoff, the workbook, and Bootcamp merch. VIP adds a private session with Abbey and access to the ROI Collective.
- Full digital course, all six sections
- Weekly live cohort sessions
- In-person kickoff in Monsey
- Physical workbook and program books
- Bootcamp merch
- Business Halacha woven throughout
- Your cohort community
- Everything in The Bootcamp
- A private 1:1 session with Abbey
- Access to the ROI Collective
- Ongoing community beyond the summer
5 Things You Need to Know Before You Start a Business
The free guide. A short read covering the five things every first-time founder wishes someone had told them before they tried to build something. Pulled directly from what we cover in The Bootcamp.
Send me the guideStop circling it.
Start building it.
Pick your tier, lock in your spot, and walk into the summer with your business taking shape.
Enroll
