Abbey Academy

Three live classes · July 29 to August 5

You built something that works. Now lets make it pay you properly.

Three classes for business owners who are past the start-up phase and want to turn their numbers into more profit, sharpen their marketing, and find out what AI could take off their plate.

Class 1
Pricing and Profit
Wednesday July 29 · 8:30pm ET
Class 2
Content and Conversion
Sunday August 2 · 11:00am ET
Class 3
Claude for Business
Wednesday August 5 · 8:30pm ET

Live on Zoom, one hour each. Any single class is $45. Pass holders keep the recordings.

Before we go any further

If any of this sounds like you,
you're in the right place.

"I'm busier than I've ever been and there's nothing left at the end of the month."
"I have followers. I don't have customers."
"Everyone is using AI and I don't know what the hype is all about."

Most of the business owners I talk to aren't struggling because they're not working hard enough.

They're working incredibly hard.

They're struggling because they started their business out of passion, or because they saw something missing and decided to build it themselves.

Nobody ever taught them the mechanics of growing it, which is a completely different skill: reading what the numbers are actually saying, knowing which product is worth pushing, and using the tools that could take half of it off their plates.

What you are getting

Three classes.
One hour each.

Class 1
Wed July 29
8:30pm ET · 60 min

Pricing and Profit

If you have said any of this
"I'm busier than I've ever been and there's nothing left at the end of the month."
"I honestly don't know what I should be charging."
"I raised my prices once, lost a few people, and never tried again."
"Everyone keeps telling me how well I'm doing and I still can't pay myself properly."

Most prices get set early on, based on what felt reasonable at the time, and then nobody ever goes back and checks.

We're going to work out what yours should actually be, starting from what it costs you to deliver.

What each thing you sell actually earns you once your time and costs come out of it.
Why the offer you're best known for is so often the one making you the least.
How to raise your prices without losing the clients you want to keep.
Exactly how much you need to sell to hit the profit you're aiming for.
Which offers deserve your energy, and which ones are holding you back.
What you leave with

Two calculators to keep.

The first works out what to charge, based on your real costs and the margin you need.

The second runs in reverse: you tell it the profit you want, and it shows you what you'd have to sell to get there.

Class 2
Sun August 2
11:00am ET · 60 min

Content and Conversion

If you have said any of this
"I post every single day and nothing comes of it."
"I have followers. I don't have customers."
"My reel did forty thousand views and I didn't sell a thing."
"I genuinely don't know what I'm supposed to be posting anymore."

Posting more is the advice everyone gives and it almost never works, because content is rarely the reason people aren't buying.

This class is about which content earns and which content just fills the feed.

The difference between content that gets attention and content that brings in money.
Why posting more almost never fixes a sales problem.
Which of your products you should actually be leading with.
What you leave with

A clear answer on what to post, what converts, and where to put your energy.

Class 3
Wed August 5
8:30pm ET · 60 min

Claude for Business

If you have said any of this
"Everyone is using AI, and I don't know what the hype is all about."
"I don't even know which one I'm supposed to use. Claude, Gemini, ChatGPT, what's the difference?"
"I tried it, and what came back sounded nothing like me."
"I know it could save me time. I have no idea where to start."

I use AI every day to run this business, and it saves me hours a week on work I used to sit down and do myself.

This class shows you the parts of it that actually apply to a business like yours.

How to prompt properly, so what comes back is something you can actually use.
How to teach it your voice, so everything it writes sounds like you wrote it.
How to use it across your social captions, email and sales copy.
How to turn one piece of content into a month of posts.
How to use it for proposals, scopes and presentations.
What you leave with

A prompting packet to keep, and a real understanding of what AI can take off your plate.

What it costs

Take the class you need,
or keep the whole set.

Class 1
Pricing and Profit
Wed July 29 · 8:30pm ET
$45
Buy this class
Class 2
Content and Conversion
Sun August 2 · 11:00am ET
$45
Buy this class
Class 3
Claude for Business
Wed August 5 · 8:30pm ET
$45
Buy this class

Single classes are live only. The recordings come with the pass.

Best value

The three class pass

All three classes, live.
All three recordings, yours to keep.
Both pricing calculators and the prompting packet.
Your questions answered in all three classes.
$99

Bought separately, three classes are $135.

Get the pass

Be honest with yourself

Who this is for.

You should come if

You have a real business with real revenue and you're past the beginning.
You're working more than you did last year and can't see it in the bank.
You want the mechanics, not motivation.
You'd rather be handed a calculator than a mindset shift.

Skip it if

You haven't started yet and don't have numbers to work with.
You want someone to do it for you rather than learn it.
You're looking for a hack that makes the work go away.
You already know your margins by product line. You're ahead of this.
Abbey

Who’s teaching

I learned all of this
the expensive way.

I’m Abbey Wolin, and I run AW Media Group.

I’ve built and rebuilt more businesses than I can count, and I’ve mentored hundreds of women through building their own.

Not long ago I had eleven people on payroll, and I was convinced that was what success looked like. The business was growing and I was making less money, not more.

So I took it apart.

I looked at what every piece actually earned, cut what wasn’t carrying its weight, and rebuilt it much smaller and far more profitable.

After all those businesses and all those women, the same patterns come up again and again.

I built this series around the three I see most often.

Abbey

Before you ask

The practical stuff.

What if I can't make it live?

Pass holders get every recording and keep them. Single classes are live only, so if you know you'll miss one, the pass is the safer buy.

How long is each class?

One hour, with time at the end for questions. They start on time and they end on time.

Do I need to take all three?

No. Each one stands on its own and you can buy just the one you need. They do build, though — pricing tells you what to sell, content tells you how to sell it, and the AI class gives you back the hours to do both.

Do I need to know anything about AI already?

No. Class 3 starts from zero and you'll write real prompts along with me. If you already use it every day, this one isn't for you.

Is this a pitch for something bigger?

The classes are complete on their own. If you want to keep working with me afterwards there's a way to do that, but you get the full hour either way.

Where does it happen and how do I get in?

Zoom. You'll get the link by email as soon as you register, and again an hour before each class.

Your business should be making you the money you want.

You wanted security. You wanted more time with your family. You wanted the money you're making to actually show up at the end of the month. Three hours, and you get to run this business instead of it running you.

First class is Wednesday July 29 at 8:30pm ET.

Abbey Academy

Questions? EMAIL_ADDRESS

Three classes, July 29 to August 5 Get the pass — $99 One class — $45
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